Introduction

This Privacy Policy explains how Asha777 collects, uses, stores and discloses personal data in connection with our online gambling services and related activities. It describes your rights and how to exercise them, as well as the measures we take to protect your information.

Data Controller and contacts

Asha777 acts as the data controller for the personal data processed in relation to our services. For questions about this policy or to exercise your data rights, contact our privacy team through the in site privacy channel or the designated privacy contact options available in your account settings.

What personal data we collect

  • Identifying information: name, date of birth, and information provided during account creation or verification.
  • Contact details: address, email, telephone number.
  • Account information: username, password, security settings, verification status.
  • Financial data and transactions: deposits, withdrawals, payment methods, and transaction history.
  • Technical and usage data: device identifiers, IP address, browser type, operating system, login times, and activity logs.
  • Verification documents: government issued IDs, proof of address, and other documents required to verify identity or comply with law.
  • Support communications: records of inquiries via chat, email or phone.
  • Preferences and feedback: responses to surveys and preferences related to services and marketing.

How we use your information

  • To provide and manage our services, including account operation, bet processing and payment handling.
  • To verify identity and comply with legal obligations, including anti money laundering and counter financing of terrorism requirements.
  • To support customer service, security and fraud prevention measures.
  • To personalize the user experience and communicate information about services and promotions, subject to consent where required.
  • To perform data analysis, research and reporting on aggregated or de identified data.

Legal bases for processing

  • Contract: processing necessary for delivering our services under the terms of use.
  • Legal obligation: adherence to applicable laws and regulatory requirements.
  • Legitimate interests: safeguarding against fraud, ensuring safe operations and improving services.
  • Consent: processing for marketing or purposes beyond core service where you have provided clear consent.

Cookies and similar technologies

We use cookies and related technologies to operate, monitor and improve our services. Cookies are categorized as:

  • Required cookies: essential for site navigation and account access.
  • Functional cookies: enable features and remember preferences.
  • Performance cookies: collect usage data to improve our platform.
  • Advertising cookies: assist with marketing where permitted by law and with your consent.

You may manage cookie preferences through your account settings or browser controls. Disabling certain cookies may affect service functionality.

Data sharing and recipients

  • Within Asha777 and with trusted partners to provide services and support operations.
  • Service providers: payment processors, IT services, identity verification, fraud prevention, hosting, analytics and communications services.
  • Regulators and law enforcement: when required by law or to protect legal rights.
  • Marketing partners: where you have consent to receive promotional material.
  • Data processors: third party processors engaged to handle data under written agreements.

Transfers to recipients in other jurisdictions may occur. We ensure appropriate safeguards and legal mechanisms for such transfers as required by applicable data protection laws.

International transfers

Personal data may be transferred to countries outside the jurisdiction of residence, including providers outside the European Economic Area. We rely on appropriate safeguards such as standard contractual clauses or other approved transfer mechanisms to protect data in transit and storage.

Data retention

We retain personal data for as long as necessary to fulfill the purposes described in this policy and to comply with legal and regulatory requirements. In AML regulated contexts, data collected during account activity and verification must be kept for a minimum of five years from the date of last transaction or account closure. After this period, we may retain anonymized or aggregated data for analytics and improvement of services.

Security of personal data

We implement reasonable technical and organizational measures to safeguard personal data. This includes encryption in transit and at rest, access controls, authentication requirements including two factor authentication, and regular security assessments.

Your rights and choices

  • Access: you may obtain a copy of your personal data and verify its accuracy.
  • Rectification: you may correct inaccurate or incomplete data.
  • Erasure: you may request deletion where legally permissible.
  • Restriction: you may request restriction of processing under specific circumstances.
  • Portability: you may receive your data in a structured, commonly used and machine readable format.
  • Withdrawal of consent: you may withdraw consent for processing of data used for marketing or other non essential purposes.
  • Complaints: you may lodge a complaint with the relevant data protection authority if you believe your rights have been violated.

Marketing communications

We may send promotional information where you have consented or where there is a legitimate interest and applicable law allows. You may opt out at any time via account settings or by contacting support. Opting out will apply to future communications; historical messages will not be affected unless you opt out for marketing specifically.

How to exercise your rights and contact us

To exercise rights or obtain further information about this policy, contact our Privacy Team via the in site privacy channel or through standard customer support channels. You may also file a complaint with the applicable supervisory authority in your jurisdiction if you believe your rights have been violated.

Minors

We do not knowingly collect personal data from individuals under 18 years of age. If you become aware of a minor’s data in our systems, contact us to have it restricted or removed.

Changes to this Privacy Policy

We may update this policy from time to time. Material changes will be notified and date stamped. Continued use of our services after updates constitutes acceptance of the revised policy.